Marketing Trends for the Small Business Marketplace

Global Resources LLC  is a full-service business development group and general management consulting firm focused on small and medium-size privately-held companies in North America. We help small and medium-size businesses achieve profitable growth by accessing critical knowledge and expertise. 

As many business leaders know, marketing is often a key factor in achieving success. If you’re looking to expand your business marketing, here are trends you can expect in 2017:

1. In-store marketing to millennials - With 80% of millennials using their phone in-store and 74% of millennials willing to receive location-based mobile alerts, marketers have a tremendous opportunity to provide relevant offers to their customers directly on their phones. For example, the rewards apps for some stores present offers to customers as they walk through the various departments. With advancements in beacon technology, marketers can place precisely relevant offers directly in the hands of their customers.
2. Invest in social analytics and social budgets - There are many great opportunities still presented by social media. 70% of companies are still not collecting data from social media channels. This gap will close this year given that 47% of marketers say that social channels offer the greatest opportunities in the next two months. That’s compared to 37% who see email and websites as the hotbed of opportunity followed by 26% for SEO. They’re backing up those expectations with their budgets. 
3. Video is key - Video is taking over the social media landscape with 4 times as many consumers preferring digestible video content over text. Marketers are picking up on the trend as well, with 69% of marketers saying their budget on video content is “increasing” or “significantly increasing.” Another accelerator of video is the explosion of programmatic video, projected to be 2/3 of total digital video spending in the U.S. by 2019. 

To learn more about us and / or to schedule your complimentary appointment with the business experts at Global Resources, call us at 855-338-0266.