Thursday, August 4, 2016

Business Owners Incorporate Back to School

The back to school retail season is such a lucrative market and many entrepreneurs are interested in capitalizing on it. At Global Resources, we are committed to helping clients understand the present and analyze the future of their business.  We then create a plan of action to meet goals and, finally, we do the work necessary to create amazing result. 

At Global Resources, our deliverables are based on the professional goals and expectations of your organization.  We will solve the intricate and unique challenges you are experiencing in the evolving marketplace.  While there are best practices that are applicable to all organizations, we understand that no two businesses are identical.

For special seasons, such as back to school time, we analyze your target market, how back to school impacts their lives and how your products or services could fit in to get your back to school marketing campaign started.
  • Create Marketing Ideas - If your products or services have no obvious back to school tie-in, you can still create one. Be overly creative to find the back to school connection! 
  • Expand Audience - Don't limit your marketing ideas to actual students. It means altered schedules for parents, too, and for some, more time to do things for themselves or things they've been putting off.  Back to school can affect the entire community.  
  • Teacher Time - Teachers are another great group to target with your back to school marketing ideas if your products or services are appropriate. Many of the marketing ideas that apply to parents will also work for teachers. 
  • Deals and Promotions - Whether you are a clothes retailer, school supply retailer, dentist or hair salon, offering customers deals and promotions is a smart way to increase business.
  • Go Digital - One of the biggest downsides of back-to-school shopping are the never-ending lines. It’s no surprise that many consumers are now reverting to purchasing their school supplies online. Some retailers even offer the option to shop online and pick up in the physical store, providing a faster option to actually have the product in hand.

To learn more and / or to schedule your complimentary appointment with the renowned business experts at Global Resources LLC, call us at 855-338-0266. 

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